By Isaac Perry
Differences from low to high end
Chameleon helps throughout the whole process from start to finish with the design, art work, production and the final instillation within store and this allows them to make the product extremely specific and the point being extremely clear with there displays being beautifully laid out due to staying with the business throughout the whole process.
- Creating displays in order to promote a product
- Drawing design for windows and store layouts
- Making the best of the shops floor space
- Giving feedback to different areas such as buyers and the head office
- Setting up displays (Dressing dummies, and creating all aspects surrounding)
- Sourcing good for the displays
- Teaching inshore staff how to items within store should be displayed
- Taking down old displays
- Keeping up with current trends on different platform such as blogs and music videos due to them being extremely popular with todays society.
These responsibilities come part and parcel with the job of a visual merchandiser, however a senior merchandiser is in charge of creating the display in advance and order in all the items needed from dummies, props and equipment needed to design the display in store.
Visual merchandiser packs should also be sent to multiple stores so that there is a company feel and similarity between different stores.
Ways to break into the industry and skills needed.
Within this job the person in conversation needs to have multiple skills in order to thrive and make the visual merchandising as beneficial as possible and some of these key skills include;
- Good communication skills
- The ability to work to deadlines
- High levels of attention to detail
- Stamina and energy
- Awareness of current trends
- Creativity and imagination
However somebody who is unable to carry out the skills as stated will need to work on poorer areas in order to thrive as much as possible and this will help the whole spectrum of the visual merchandising as they will then be more rounded and able to do more, with some being out of there comfort zone.
- A good sense of style and current trends
- Attention to detail
- Good communication skills
- IT understanding
With all of these skills added together a person should be able to work effectively within this business however if these skills are not visible within a person they can be taught, however some skills such as communication can be harder to install within somebody, however they can be worked on, however skills such as a good sense of style of vital so that you can acknowledge whether the display looks good or not and through keeping up with current trends you should gain this skill.
Wages and Working hours
Working hours of a visual merchandiser are typically around 35-40 hours a week, however within this job it is common for early morning starts and late night finishing, however if the store is being re-done you attention will be needed for overtime and sometimes over night work so that the store is open and ready for business hours, all ready and completed.
https://vimeo.com/81322831- Documentary of visual merchandising
Primark visual Merchandising-
H and m visual merchandising
Gucci visual merchandising