The Power of Thinking Without Thinking


Blink spans many different disciplines and areas of study in a dazzlingly comprehensive analysis of the mechanisms and processes that underlie our ability to make decisions rapidly. Gladwell begins with several chapters that illustrate the ways that very accurate decisions can be made rapidly. Indeed, according to the case studies that the author presents in the introduction and the first several chapters, our initial, intuitive response to a person, object, or event -- the one that transpires in the first few milliseconds of our exposure to it -- is often the one that proves to be correct. This ability is predicated upon the process that Gladwell terms "thin slicing."

The Author

Malcolm Gladwell was born on September 3,1963. Gladwell has become an all-out international phenomenon with his best sellers The Tipping Point and Blink. Gladwell said his goal in those two books was simple: In a culture with too much information and not enough time, he offers "organizing structures" for people's lives. In "Blink," he introduces a range of case studies and experts, including art historians who can tell within seconds that a statue is a fake and a psychologist who can predict whether a couple will get divorced after observing them for only a few minutes. His message is that we should trust first impressions — except when we shouldn't. In an era of increased specialization and niche thinking, Gladwell himself is the ultimate "connector".
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Text-to-self Connection

This story remind of multiple times where I have done a first impression on a object or person and I was right about it or him/her. I can't really relate to the people in the story because I'm not a expert in something or a professor in something, but like I have wrote done first impression of things and I was correct after all. I know this story remind me of occurrences in my life but I can't remember because their my first impressions of stuff and first impressions are quick thinking and its hard to remember quick thinking things.
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