Healthy Trails

A Nut Free Trail Bar

A New Nut Free Alternative to Traditional Trail Nutrition

This new trail bar will contain only organically grown ingredients while promising a nut free alternative to traditional trail nutrition. Our concept is to create a nutritional bar containing whole oats, seeds, dried fruit, and sweets to give the customer a healthy and delicious option.

Target Market

Our target market is 16-35 year old male and females. While we are providing nut free nutrition we hope to compete for market share with other already established companies. We are looking for consumers in the middle to upper socioeconomic sector who have disposable income.


Our bars will only incorporate the finest of ingredients from organic farms. In our small selection of bars we are going to be incorporating the following ingredients:
  • Pumpkin seeds
  • Sunflower seeds
  • Sunbutter
  • Whole rolled oats
  • Chickpeas
  • Soybeans
  • Brown Rice
  • Flax seeds
  • Edamame
  • Dried Bananas
  • Dried Cranberries
  • Dried Apricots
  • Dried blueberries
  • Dried Apples
  • Apple Fiber
  • Dark Chocolate

Product Description

Our Healthy Trails bars will be packaged in a biodegradable wrapper. This wrapper will contain all biodegradable components so when the consumer is hiking they can bury the wrapper and be on their way. Each cardboard box will come with 6 individually wrapped bars in them. The serving size information can be found on the nutrition label above.


Our Healthy Trails products have a typical shelf-life of six to eight months. Although after eight months have passed as long as the bars are still in their individually wrapper packages the consumer may find some flavor and texture changes but the bars are still safe to eat. As with anything anytime a consumer smells a strange or offensive order from the product they should not eat it and contact the company with any concerns.