Life savers

A candy that will save your life

facts

In 1912, chocolate manufacturer Clarence Crane (Cleveland, Ohio) invented Life Savers as a “summer candy” that could withstand heat better than chocolate. Since the mints looked like miniature life preservers, he called them Life Savers. After registering the trademark, Crane sold the rights to the peppermint candy to Edward Noble for $2,900. Noble created tin-foil wrappers to keep the mints fresh, instead of cardboard rolls. Pep-O-Mint was the first Life Saver flavor. Since then, many different flavors of Life Savers have been produced. The five-flavor roll first appeared in 1935

Timeline

  • 1912: Crane's Peppermint Life Savers created by Clarence Crane in Cleveland, Ohio.
  • 1913: Edward Noble bought the Life Saver formula, renamed Pep-O-Mint Life Savers, and started Mint Products Company in New York City.
  • 1921: The first fruit flavors were produced as solid candies.
  • 1925: Technology improved to allow a hole in the center of the fruit candies.
  • 1935: The Original Five-Flavor roll of Life Savers debuted.
  • 1956: Life Savers Limited merged with Beech-Nut.[9][10]
  • 1968: Beech-Nut Life Savers merged with Squibb.
  • 1981: Nabisco Brands Inc. acquired Life Savers from the E.R. Squibb Corporation.
  • 1987: Canadian Life Savers business acquired by Hershey Canada.
  • 1996: Canadian Life Savers business acquired by Beta Brands Limited.
  • 2000: Kraft acquires Nabisco
  • 2001: Kraft acquires Canadian Life Savers business from Beta Brands
  • 2004: Life Savers business acquired by Wrigley's.[11]
  • 2008: Mars acquires Wrigley
  • 2012: Life Savers celebrates 100 years
  • What are the flavors?

    Watermelon, Papaya, Pineapple, Mango melon, Wild cherry, Fruit Punch, Pina Colada, Tangerine, Banana, Passion Fruit, Orange, Strawberry, Rasberry, Sour cherry, Butter Rum, Wid cherry, wild cherry suger free, Hawiian fruits, Coolers, Fruiteria, Sugerfree
    'Life Savers' Candy [02] - TV commercial (1981)