More Info About Rodan + Fields

WHAT IF... you were given the opportunity to partner with two of the most successful, self-made women in the U.S.?

Dr. Katie Rodan and Dr. Kathy Fields are famously known for creating Proactiv®; these Stanford trained dermatologists are also now recognized as the business moguls taking the skincare industry by storm with their namesake line, Rodan + Fields. Through their vision of bringing dermatology-inspired skincare to everyone, they are now revolutionizing the anti-aging skincare market, much like how Proactiv® turned the teen acne market upside-down 20+ years ago. Our Doctors appear on Forbes' 2017 list of America's Richest Self-Made Women alongside Oprah and Sheryl Sandberg, ahead of other household names like Vera Wang, Tory Burch, Beyonce and so many more. Why? How? They've changed the game and they're breaking all the rules.

Rodan + Fields was first launched into U.S. retail stores in October 2002, where it quickly became the number one selling clinical skincare brand at Nordstrom and was flying off the shelves in other high-end stores such as Fred Segal, Bloomingdales and Henri Bendel. In an unprecedented move, the Doctors chose to exit their hugely successful department store market in 2007 and restructure for the world of direct selling. This new business model based on "community commerce" has given people like you and me the chance to change our lives in ways we never before dreamed possible.

Rodan + Fields Anthem

WHAT IF... living everyday life meant building your brand?

Rodan + Fields Consultants do two things: we represent an award winning product and a potentially life changing business venture. My favorite part of this "job" is the ability to fit my business into the nooks and crannies of my already busy life, one conversation at a time. As Consultants, we don't stock inventory, our compensation plan does not involve hosting product parties and we don't waste time delivering orders to customers because Corporate handles the "busy work" for us. We are not limited by zip code, so we can connect with people across the United States, Puerto Rico, Canada and Australia (with more global expansion to follow!), plus we have the opportunity to make plenty of new connections along the way.

We are brand ambassadors, not sales people. Wash your face, tell your friends, repeat. And the group support our team, in particular, has created truly makes this a business that anyone can do if they're willing to put in the effort.

WHAT IF... wrinkles were serious business? My top 3 reasons Rodan + Fields is such a powerful opportunity:

1. Our Award-Winning Products

Without a proven product, our business model would mean nothing. Using a Multi-Med™ Therapy approach (applying the right ingredients, in the right formulations, in the right order) incredible results seem to be in order no matter your age, ethnicity or gender. Just to be sure, there is a 60 day money back satisfaction guarantee for customers and Consultants, alike, which goes to show how confident the Doctors are that people will see real change in their skin.

As if that weren't enough, Rodan + Fields® has been ranked THE NO. 1 SKINCARE BRAND IN THE U.S. IN 2016 across all price points and all channels.* We officially surpassed Clinique who held the number one spot in 2015 and left other "big girls" like Estée Lauder and Lancôme in the dust. These companies that have been around for decades, while we've been in the game for a fraction of that time. With recent editions like Lash Boost (November 2016), Active Hydration Serum (May 2017), Intensive Renewing Serum (October 2017) and Bright Eye Complex (November 2017), our product arsenal keeps getting better and better.

2. The Business Model

I love the accolades that Rodan + Fields gets in the business world, validating the opportunity from a financial aspect. People ask why we would ever pull out of retail? I can tell you first hand that brick and mortar retail is (not so) slowly but surely becoming obsolete. In ONE month, we now sell FIVE times what we did in an ENTIRE YEAR of all combined Nordstrom accounts. We became a billion dollar brand in 2016, generating $1.15 billion in sales thanks to our 1 million+ happy customers.

The American Business Awards named R+F the Top Consumer Products Company 2013 (Apple received the award in 2011). Harvard Business School did a study on Direct Sales, specifically featuring R+F, stating that direct sales were a viable business opportunity that should be considered. An April 2015 segment on "Today" not only highlighted Rodan + Fields, but explained the huge growth in at-home direct sales. Forbes, who called us the Top Direct Sales opportunity of 2013, took another look at Rodan + Fields in 2016, crediting the company's success to "nontraditional retail and savvy women".

3. Timing Screams NOW

Despite newsworthy growth, we've barely scratched the surface domestically and the company's global expansion plans have just begun. Rodan + Fields is the fastest growing skincare brand in the United States for the past 6 years, experiencing 90% year-over-year growth.** No one would have believed that we could go head-to head with industry titans and dominate this market. But we did; we are industry disruptors. And the view from the top sure looks nice!

At the 2017 annual Rodan + Fields Convention our CEO, Diane Dietz, announced her plan to launch not one, but two product innovations per year (while continuing the path to global domination), the company's future is looking bright. We are already open for business in the United States (est. 2007), Canada (est. 2015) and Australia (est. 2017) -- with Asia and Europe to follow suit. There are over 325 million people in the United States, 35 million people in Canada, and 25 million people in Australia. THAT'S A LOT OF SKIN.

WHAT IF... you had an instant community of quality humans who not only cheered you on, but truly wanted you to succeed?

Our team is an umbrella under a larger group called the Cannon & Cunningham Crew, which is one of the fastest-growing lineages in the entire company. Spearheaded by RFx Lexus Achiever Rachel Cannon in Los Angeles, CA and Premier Level V Lexus Achiever Lacy Cunningham out of Dallas, TX, we are a team comprised of women and men from all walks of life. None of us would be considered the "traditional face" of direct sales as you know it. We are lawyers, teachers, artists, pharmaceutical sales directors, stay at home moms, working actresses, jewelry designers, court reporters, public relations executives, etc., etc. who all see this business as a tremendous opportunity to fund our dreams and our futures. I mean, who doesn't want to retire early?

From day one, you will have access to the training you need to set yourself up for success and get your business off to a strong start. No one expects you to be a skincare expert or know how to build a business from scratch. I will show you how to work smarter, not harder -- and a pretty spectacular crew of people who are doing the same thing you are will have your back, as well. In fact, I credit most of my success to being a part of this system of group support!

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WHAT IF... you were the CEO of you? How to get started:

STEP ONE: Buying your business kit

The start up investment is your Business Kit. While there are four options, the Big Business Launch Kit or RFx Express Business Kit will set you up for the most success and provide you with the biggest discount. Whatever choice you make, I will equip you with everything you need to know to earn your investment back as soon as possible. It is not uncommon to do so within your first 1-3 months in business -- and then everything after that is gravy.

STEP TWO: Keeping the lights on
While most franchises come with a lofty price tag including rent, employees and inventory, Rodan + Fields’ monthly overhead consists of two tax deductible expenses:

  1. Three custom websites that you receive access to moments after enrolling as a Consultant ($24.99/month)
  2. Personal product to use yourself, use as incentives or gift to your customers, referrals, etc. (minimum $80/month)

STEP THREE: Building your business (with my help!)
To get started, simply make a list of people you think would love Rodan + Fields and start some conversations! Don’t judge whether they will want products or if they will be interested in business, as people will surprise you. Every thing is built on personal connections, one conversation at a time. If you put in the work, it really is as simple as it sounds.

You are in good hands. Promise.

The time to start your own business with Rodan + Fields has never been better, and I would be honored to have you join me on this adventure. What do you want to bring into your life? Let's make it happen! Together.



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Income Disclosure Statement

* Source Euromonitor International Limited; retail value RSP terms; all channels, USA; extracted from internal system on March 15, 2017; claim effective starting March 28, 2017.

** Source Euromonitor International Limited; retail value RSP terms; all channels, USA; extracted from internal system on March 15, 2017; claim effective starting March 15, 2017.