Super bowl ad Precis
Coca-Cola in their 2016 Super bowl commercial “The Avengers” attempt to sell the Product by depicting a funny moment where The Hulk and Ant Man battle it out for a can of Coke Mini.
Ant man steals the last can of coke from Bruce, Causing him to become angry and turn into hulk, this shows that a can of Coke is worth fighting the hulk over.
Coca-Cola uses the testimonial of Ant Mans determination of fighting the hulk and his great want for the coke all to himself in order to sell the product.
Coca-Colas attempts to attract people to the product that wish to seek excitement and adventure, people who believe that the best thing in life can be a can of coke and they address this by using a comedic tone.