A company will hold contests in order to promote and event or venue.
Similar to a contest, a sweepstakes is a lottery in which entrants have an opportunity to win a prize offered by a team or company.
Companies will offer a small sample of their product in an attempt to attract customers who will buy the product after trying it.
Point of Purchase Displays
Displays containing a certain product are set up at the check out of stores so that all customers will see the product and maybe buy it.
Special events happen one time and are used by teams to attract fans for that specific game.
Companies sometimes offer discounts or deals through coupons. The coupons attract customer's who like to save money.