Assignment # 2
Zara # 2
Zara, with 7 other brands including Zara Home, Mossimo Dutti, Pull & Bear, Bershka, Stradivarius, Oysho and Uterque under the umbrella of Inditex group from Spain, circa 1975, had strategically created a unconventional business model
vice versa Vertically integrated owned speedy production capabilities,
storefront next to luxury brands, cleverly elevated the silhouette of luxury with zero advertising costs,
Powerful social media platform effects,
Broad and shallow inventory eliminated the risks of " Fashion miss " which hurts the profits,
warehouses are for circulation, no storage more than 72 hours,
create affordable and disposable trends through clients centricity,
store managers give feedback daily and work closely with designer teams,
updating collections twice a week politely inspired by the luxury brands latest designs.
Tomorrow's trends, shop it today with more reasonable price,
better buy it today or you could miss it,
these cutting edge not only aptly suited into the frequent Fashion shopper's demand
" they want it as soon as they see it " mentalities,
its also broadened the boulevard of Zara's success and roses up the employment rate by creating jobs for the depressed Spanish economy.