PG209 Advertising Company
Ms. Marcus, CEO
Dear Junior Ad Executives,
This is a very exciting time for our company. Recently, the governors for all of the American colonies have announced that they are seeking to increase the number of citizens emigrating from England. In order to get the most people to live in their colonies, they are looking for fresh ad campaigns that help sell people on moving in to the different colonies. Our company has been contracted to design ad campaigns for the colonies.
Your team’s challenge is to create an advertising campaign.
Your clients are looking for ads that highlight their strengths in the following categories:
Information on the Colony's Origins
Why was the colony founded?
What are the physical characteristics and climate?
How do people make a living?
What form of government does the colony have?
What is life like in the colonies?
What else would convince a new immigrant to move to your colony?
You will be working with a three-person team for your assigned client. As you think about the tasks ahead of you, please make sure that your team plans together with a common goal in mind. Throughout the entire process, be sure to document the steps your team takes to create your final product. You will be expected to share these steps as a part of your presentation, focusing on major decisions, accomplishments, and challenges for your team.
After presentations are done, individual team members will be asked to reflect on the process and will be asked for specific examples when another team member helped them.
How will we document our work processes to be shared during our presentation?
What jobs will the members of your group have?
Why is planning ahead for each stage important?
You will also need to present a list of sources and images used in your ads so that our legal team can secure the rights for them.
The offices of PG209 Advertising Company prefers to use EasyBib to generate citations for both resources and images.
Google Drive (which links to EasyBib)
Use the video tutorials below to help you learn to use EasyBib.
When looking for images, be sure to use the Legal Department Approved image search. Cite your images in your bibliography.
Which information did you find that is most persuasive?
Which format and tools make the most sense for your ads?
Are you writing in a way and tone that will persuade your target audience?