The Epic Tale of Dane Eating Books
When most people think of media, they think of the news. Although media is much more than what is on the TV. There is media everywhere: on the internet, on billboards and advertisements. The modern American cannot go through a single day without taking in multiple sources of media at almost every moment of the day, whether at the grocery store or even in their own homes. In many ways, media is inescapable, and that means a lot more than having to stomach a few Coca-Cola commercials. Media is a multi-billion dollar industry, with companies, politicians, and even state governments pouring dollar after dollar into finding a way into your head, and in some cases changing the way you think and feel. That’s where media literacy comes in. The meaning of media literacy is the understanding of the process by which it reaches you, why it reaches you, who paid for it to reach you, and why it’s reaching you in the time and fashion that it does. Someone who is literate in media understands that there is no news station or journal that reports “just the facts,” though they all claim to. He understands that Fox News or CNN is presenting specific stories in a specific fashion to make you feel a specific way, in hopes of getting you to drink a soda, or vote for a presidential candidate, or even support a war.
A dystopia is a society characterized by human misery, as squalor, oppression, disease, and overcrowding. In a world that is characterized solely by misery, the odds of somebody beating such a society and achieving happiness are pretty slim. This is why people are so fascinated by dystopian stories. More often than not, the story follows a character that wishes to rebel and break away from the society, and that proves to be overwhelmingly difficult for the character. The harder the trial, the greater the victory. And audiences love a great victory, or at least the anticipation of one.
In the commercial “A Hero’s Welcome” Budweiser, a multi-billion dollar beer company, attempts to persuade viewers into buying Budweiser by transferring feelings of patriotism and respect to the Budweiser brand. Budweiser transfers these emotions by funding an elaborate coming home celebration for a US Army soldier, it also just so happens that the ad takes place in a predominantly rural, quaint small town with images of things like red barns and large open fields, imagery often associated with the American dream. The ad shows the Budweiser Company funding an enormous coming home celebration along with typical Americana images in order to transfer the emotions of American pride and respect to those in the line of duty to the Budweiser brand, therefore cementing Budweiser as an American symbol akin to the American flag or Bald Eagle. Budweiser’s target audience is Americans because the ad shows Budweiser supporting an American troop, as well as lots of American imagery followed by the Budweiser logo in a harmonic and positive tone, suggesting that the two ideas of American pride and Budweiser beer fit together.