Product Features

Customer Benefits

Lonzie Mason

Customer Benefits

Do it right from the beginning the most successful planning process begins with a customer need. Your whole marketing strategy, from the product development stage on, is based on fulfilling that need better than any competitor.

Product Features

In general business, product features are all the qualities and characteristics of a product– its size, shape, materials, and its functionalities and capabilities. The product features that are mentioned most are the qualities that make the product saleable or that make it stand out from its competitors.
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