Entrepreneur of Jeans
Photograph of his younger days
Levi Strauss and Co. Logo
Logo of Levi's Company
Levi Strauss Jeans
The back label on pair of Levi Strauss Jeans
Levi's sister Fanny and her husband David Stern moved to St. Louis, Missouri, while Levi went to live in Louisville and sold his brothers' supplies in Kentucky. In January 1853, Levi Strauss became a USA citizen.
The family decided to open a West Coast branch of the family dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent the family and he took a steamship for San Francisco, arriving in early March 1853, where he joined his sister's family.
Strauss opened his dry goods wholesale business as Levi Strauss & Co. and imported fine dry goods—clothing, bedding, combs, purses, handkerchiefs—from his brothers in New York. He peddled canvas for tents to the gold prospectors. Levi lived with Fanny's growing family.
Jacob Davis, one of Strauss's customers and inventor of the first pair of riveted denim pants, went into business with Strauss to produce blue jeans. The two men patented the new style of work pants in 1873.
Death of a Blue Jean maker
Levi Strauss died on September 26, 1902 in San Francisco at the age of 73. He never married, so he left the business to his four nephews, Jacob, Sigmund, Louis, and Abraham Stern, the sons of his sister Fanny and her husband David Stern. He also left bequests to a number of charities such as the Pacific Hebrew Orphan Asylum and the Roman Catholic Orphan Asylum. Levi's fortune was estimated to be around 6 million dollars (about $163,546,154 in 2014 dollars). He was buried in Colma, California.