Saint Patrick's Day & Marketing
By: Wilmer Hernandez
History of St. Patrick's Day
Saint Patrick's Day became an official holiday in 1903 in Ireland.
Many people around the world celebrate St. Patrick's Day, people celebrate St. Patrick's Day because it started as a catholic holiday and is now a celebration of the Irish culture.
Interesting Facts: The first St. Patrick's celebrations were recorded in Boston, Massachusetts, in 1737. People wear green on St. Patrick's Day. St. Patrick wasn't Irish.
St. Patrick's Day & Global Marketing
2. Tokyo, Japan celebrates St. Patrick's Day with a parade along Omotesando street near the Harajuku station. Things to expect at the parade is colourful costumes, marching bands, and colourful floats. The economy of Tokyo, Japan is impacted in a positive way because many tourists visit and join in the festivities.
St. Patrick's Day Product: St. Patrick's Day Green Hat
Price: $0.99-$14.99 depending on the type of hat.
Place: St. Patrick's day green hat's are available at party supply stores such as Party City.
Promotion: The St. Patrick's Day green hat and other St. Patrick's Day products are communicated to the customer through advertisements in the mail and email.
People: The target market are people who party on St. Patrick's Day.