Saint Patrick's Day & Marketing

By: Wilmer Hernandez

History of St. Patrick's Day

The history of Saint Patrick's Day has to do with celebrating the Roman Catholic feast day of the patron saint of Ireland.

Saint Patrick's Day became an official holiday in 1903 in Ireland.

Many people around the world celebrate St. Patrick's Day, people celebrate St. Patrick's Day because it started as a catholic holiday and is now a celebration of the Irish culture.

Interesting Facts: The first St. Patrick's celebrations were recorded in Boston, Massachusetts, in 1737. People wear green on St. Patrick's Day. St. Patrick wasn't Irish.

St. Patrick's Day & Global Marketing

1. London, England celebrates St. Patrick's Day with colorful floats and marching bands and a parade that runs through the city of London. The parade continues through a place called Trafalgar Square, where an all day festival is takes place, at the festival there is traditional Irish dancing and music. The economy of London, England is impacted in a positive way because St. Patrick's Day attracts many tourists and there are parties held on Saint Patrick's Day in London's best Irish pubs.

2. Tokyo, Japan celebrates St. Patrick's Day with a parade along Omotesando street near the Harajuku station. Things to expect at the parade is colourful costumes, marching bands, and colourful floats. The economy of Tokyo, Japan is impacted in a positive way because many tourists visit and join in the festivities.

St. Patrick's Day Product: St. Patrick's Day Green Hat

Product: St. Patrick's day green hat.

Price: $0.99-$14.99 depending on the type of hat.

Place: St. Patrick's day green hat's are available at party supply stores such as Party City.

Promotion: The St. Patrick's Day green hat and other St. Patrick's Day products are communicated to the customer through advertisements in the mail and email.

People: The target market are people who party on St. Patrick's Day.

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