Broadcast Media

Zach Gallini

Advertising is everywhere

The average person is exposed to more than 2000 advertisements a week. These advertisements are on television, the radio, newspapers, stores, buses, billboards, the internet, and many more places.

Media

Media are the agencies, means, or instruments used to convey advertising messages to the public.

7 main types of media

  1. Print
  2. Recordings
  3. Film
  4. Radio
  5. Television
  6. Internet
  7. Mobile
Radio and television are broadcast medias.

Internet and mobile are online advertising.

Broadcast Media

Broadcast media includes radio and television. The average person will spend nearly 10 years watching television and almost 6 years listening to the radio over a lifetime of 70 years.