Chegg for Change
promotional campaign
Chegg - Textbook Rental Industry
- growing industry at 6.9%
- competitors in varying markets
- "millions of textbooks in any format, access to online homework help and textbook solutions, course organization and scheduling, as well as college and university matching tools and scholarship connections”
Target Market
College
Target Market: 18-24 year olds who need to purchase textbooks
High-School
Target Market: 14-18 year olds who need the homework help
Textbook-Centric
Need Chegg's various services