Persuasive Advertisements

Bandwagon

The message is that football fans usually jump on the bandwagon of the team that is winning instead of sticking with the team they were a fan of. By doing this you can go to bandwagon.net and find a better team to hop on the bandwagon with until that team does bad. Evidence of this is that a fan talks about how bad his/her team is but then bandwagon.net finds a better team for them to solve their last teams problems. The persuasive technique is obviously bandwagon because if a fan doesn't like his or her team them they can jump on the bandwagon of a better team. Target audience is primarily adult football fans because in the ad they have a lot of adults wearing different football jerseys. Intended effect is for people to go on bandwagon.net and find a better team that does really well. It's not that effective cause it's a joke ad but if it were real I bet it could help people find teams they could bandwagon on or help find a clueless fan find a team.

Humor

The message of this commercial was that the guy had to bash his head against a Pepsi can to get his special mark of the monks to succeed. The persuasive technique being used is humor and it's funny because the mark on the monks head is from bashing a Pepsi can on ones head. The target audience is for anyone that is thirsty for a nice drink. The ad is to promote Pepsi so that is how I know. The intended effect is to create humor for the commercial and want to like Pepsi. This is an effective ad because it actually is funny and isn't a cheesy commercial.

Individuality

The message of the ad is to promote a way that you can whatever you want and have it your way. The persuasive technique being used is individuality because when they say have it your way it creates individuality by getting what you want and doing what you want. The target audience is mainly adults because in life you never can get what you want but when you are in Burger King you can get what you want. The intended effect is to create a do what you want, get what you want attitude and a sense of freedom at Burger King. This is an effective ad because it creates a sense of freedom and independence.

Name-calling

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The message of this advertisement is to say that microsoft isn't manly enough to be used and it's calling microsoft childish. The persuasive technique being used is name calling and I know that because it's saying Mac users are for real men but if you use a Microsoft you're not manly enough callin Microsoft a child. The intended audience is for technology geeks, insecure men who need to find a way to become more of a manly man. The intended effect is to say that if you use mac you're a man and to convince you not to use Microsoft. This is effective because no man wants to lose his manhood.

Plain folks

The message is that anyone can use the camera and that it has basic controls with high quality picture taking. The persuasive technique used is plain folks and I can tell because anyone can just use the camera and its says in the side caption that it has basic button controls and ect. The intended audience is for adults who want a camera that everyone can use and create your own photography. This is effective because a wide range of people could use this camera enabling more customers.

Product Comarison

The message is that the kindle is cheaper but the same as the iPad. The technique used is comparison because it's comparing the kindle fire with the iPads price but the kindle has the same hd quality as the iPad. The audience is for adults who don't want to spend $500 on a tablet that they can get one for $300 with the same quality. This is effective because if you have a kindle with the same quality as an iPad but with cheaper prices than of course you'll go for the cheaper option.

Purr Words

The message is that when you eat trident layers you'll fall in love with it and gives you a positive emotion towards the product. The technique is purr words because it gives you a feeling of love and positive emotion when you eat trident layers. The intended audience is for adults who need a little positive emotion in their life. This is effective because everyone wants to feel positive.

Rewards

The message says when you get the Citibank Platinum Rewards card you'll get rewarded for using it. The technique is obviously rewards because it's a rewards card. The intended audience is for adults needed a credit or debit rewards card. This is effective because when you use it you'll get rewarded and who doesn't love getting rewarded?

Security

The message is that when you use this antiviral software you computer or laptop will be safe from bad viruses of bugs and people can't hack into your computer. The technique is security because when you use this product you feel safe about your computer and you're protected from all viruses or bugs. The intended audience is for computer owners who dont have a trustworthy computer anti virus software and that when they use this it is all protected. This is effective because everyone likes to feel safe and feel that their computer is safe from viruses.

Slogan

This isn't much of an advertisement but it explains all the different slogans that companies use to capture their audience. The technique is slogan and its because it's about slogans but slogans work because if you come up with a slogan that sticks and people like it, it increases the chance that the viewer will buy that product. The intended audience could be anyone that likes the slogan just depends on your preference of which slogan you like.

Celebrity

The message is that if Marshawn Lynch eats skittles that you should and Marshawn is a very well known football player and many people look up to him. The technique is celebrity endorsement and I know that because they use Marshawn lynch to advertise this product. The audience is for adults who love Seattle Seahawks or Marshawn lynch fans. This is effective because if you see your favorite celebrity using the product than you would like to use that product as well.

Transfer

The message of this is to make you feel emotional towards the puppy and good feeling to Chevy. The technique is transfer and it's turning your emotions towards the commercial and creating a good feeling with Chevy. The intended audience could be for dog lovers and people who have a good relationship with their dog. This is effective because when you see a emotional ad that makes you happy or gives you a happy feeling you'll feel more connected to the product.