Skechers Component Project
By: Ryan Grandison
About Skechers
Founded in 1983, Skechers makes an effort to maintain a trendy and stylish brand image by using celebrity-driven advertising. The company offers two distinct footwear categories: a lifestyle division that includes the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and GOwalk footwear. The company also offers branded apparel, bags, watches, eyewear and additional merchandise. Skechers has an extensive network of global distributors that sell its product in over 120 countries and territories, and nearly 900 SKECHERS stores around the world.
Demographic
Demograph Advertisment
Demograph Advertisment
Skechers Go Run 2
Psychographic
Designed and marketed as lifestyle footwear for men, women and children, and performance footwear for men and women under several lines. In addition to Skechers-branded lines, the Company also offers a branded junior line for many sports and athletic use.
Geographic
Skechers has a broader product assortment, more diversified customer base, wider geographic distribution, and more efficient supply chain, and it would be hard to pin point one point.
Behavioral
This shows that skechers is a sporty shoe and used for athletic purposes.
Feature
Sporting Shoes
Casual Shoes
Benefits
What Skechers Has To Offer
Go Walk
Lightweight synthetic and fabric upper in a slip-on athletic
GOimpulse sensors for an enhanced walking experience
360-Degree Responsive Flexibility for natural movement
Midsole for better impact absorption
Flexible traction outsole
Go Run
Goimpulse
Pricing
Clothing: $11.94 - $49.99
Accessories: $3.99 - $25.99