Tis the Season
Gift love. Gift Joy. Gift Health. Gift Beautycounter
5 things you can do now to boost your holiday sales!
1) Host your own open house - Let's help out any last minute shoppers. No lead time necessary, simply set up your display, put on a pot of coffee if it's during the day, or put out a little cheese & crackers and wine for an evening event and you are good to go! Let's face it, lots of us are multi-tasking at this time of year and don't finish up our shopping early so this is a great opportunity to help people out! We really do have the perfect giftables for friends, babysitters, teachers, sisters, mothers, co-workers. The list goes on! You can have an all day open house or you could have your product set up and have a week or two of 1 on 1 appointments. Include verbiage like "let me help you finish that holiday list with the gorgeous gift of health this season." What will really help drive attendance is following up a day or two prior to the event with a text or email. I'd include a picture of the holiday sets (or your display) and keep it easy breezy like Hope you can swing by for a glass of wine, I'd love to help you check items off your gift list!
2) Reach out to top customers to host a holiday social - have you seen the amazing Dec hostess rewards available until Dec 15th?! Think of some of your best customers, those who would love these special rewards and reach out to them and see if they would want to be a holiday hostess! It's so much more fun to shop with friends over a glass of wine than to head to the over-crowded mall! You don't need a lot of lead time for shows, let's face it, it's not a wedding you are planning. But, if December is just too busy for them, it's a great opportunity to say "well I'd love you to be a debut hostess in January" and lock them in now. We certainly want to go after December sales but it's so relaxing going into the holidays knowing that you have a robust schedule already lined up for January.
3) Hold an office social and reach out to small businesses about gifting for their employees - If you know someone who has a business, ask if you can set up in a conference room over the lunch hour or late afternoon. You will have a captive audience of people who likely need help finishing off their lists. Speaking of offices, do you know any small business owners who might want to gift their employees? Even if they are giving a cash bonus our $30 soap sets for men and women would be a lovely way to make a cash gift that much more special. Reach out an offer your assistance. Leanne Huff had a great idea for outreach to small businesses. She suggested writing a letter explaining who you are and why Beautycounter and approaching your local businesses with the opportunity to gift to employees or clients. Think real estate agencies, insurance agents, dentist, doctors. Local businesses love to support one another and it only takes one nice sized order to make a big difference in your monthly sales.
4) Write an email to the men in your life and help them shop - Send an email to your male friends and contacts and offer to help them finish (or most likely, start) their holiday lists. Offer to make them look like a hero for picking out the perfect gifts for the women in their world. Men tend to be very last minute shoppers and would likely LOVE the guidance.
Use the 2nd half of Dec to focus on building your dream team!
While sales tend to wrap up around the shipping deadline (Dec 17th), the last couple weeks of the month are a fabulous time to focus on recruiting! I plan to reach out to great customers and those on my dream team list. I'm going to suggest they give themselves the gift of a new business as they approach a new year. People really view Jan 1st as a time of renewal; resolutions are made and people want to get their lives in order in terms of health and wellness, both physically and mentally. What a great opportunity to start off the new year selling safe and healthy products for a company that is on the move and affecting change! To me that's exceptionally exciting and that's what I'll share with my potential consultants.