Advertising Banners
Advertising banners are a perfect medium for promotions
Advertising banners are typically an image or animation that bears a slogan for promotion in business. For banner, advertising means the publication of commercials and advertisements on other sites. The banner is one of the main tools of online advertising. Advertising allows the advertiser to convey his promotional message on the web. Unlike the classic outdoor banner advertising integrates a function call to action. Interested users can message click on the banner to visit the advertiser's web site or directly on the landing page.
Another distinctive aspect of banner advertising is its measurability in terms of impressions and clicks. The banner is one of the first tools of web advertising. Makes its appearance in the 90 's with the birth of the first browser. Despite having spent nearly twenty years after its birth, the banner still represents today a large share of advertising on the internet. Much of online advertising is conveyed through the banner.
The advertising banners have standard formats, ranging from 728 x 90 (horizontally) to the 300 x 250 (square), 120 x 600 (skyscraper, or vertically) to 120 x 60 (small rectangle). There are several types of banners and sizes.
It is advisable to develop the advertising banner before you buy a space, giving priority to more banner formats used by advertising agencies and online publishers. If you are in doubt, opt for a 300 x 250 or 728 x 90. Once generated, the banners can be used on multiple sites and at different periods.
The advertising banners should be placed prominently on the websites and portals in target, i.e., those visited by your potential customers. For example, if your business sells motor bikes you can consider to publish your banner ads on portals ecologists or on blogs by fans of two-wheelers. It is very important to know the profile of its clients, knowledgeable web intercept significantly affects the final result of your ad campaign.