St.Patrick's Day & Global Marketing
By: Sherine Rehan & Sami Beshir
-100 lbs. of green dye was poured into the Chicago River in honor of St. Patrick’s Day
-Everybody wears Green
-People believed St. Patrick removed snakes but that referred to the Twa (African tribe) from Ireland. Snakes never were found in Ireland, the weather was not suitable.
-St. Patrick was a slave and was born in Britain
Ireland: Almost all businesses are closed in the Republic of Ireland on Saint Patrick’s Day, except for hospitality, like restaurants, pubs, etc. The main attraction of the St. Patrick’s Day in Ireland is the St. Patrick’s Day Parade. Ireland spends a lot of money country wise.
United Kingdom: In the United Kingdom, it is celebrated in Irish pubs and in cities, such as Nottingham and London where many people with an Irish background live.
Canada: People who have an Irish background or enjoy Irish culture may hold Irish themed parties and serve traditional dishes, such as Colcannon or Irish stew. Colcannon is a dish of mashed potatoes mixed with kale or cabbage and Irish stew is traditionally made with lamb and root vegetables.
Australia: St Patrick’s Day is not a public holiday in Australia but it is a popular event so many restaurants and pubs, particularly those with an Irish theme, are busy on the day. Parking and traffic may be temporarily affected by St Patrick’s Day parades, particularly along the main streets in some cities and towns.
Price: $1.99 Small $2.49 Medium $2.89 Large
Promotion: St. Patrick's day, its a limited edition product
People: Kids and Teens, because of the color and holiday promotion