Augustus Propaganda

Created By: Brittany Downs

Useful Tactics

Augustus is known as the propaganda guru. He promoted many different types of public display in order to make his new status and power seem appropriate. As principate Augustus not only needed to justify his rule to the Roman republic, he also had the responsibility to ensure the flourishing of the Roman land and culture. Augustus' public image is perhaps best represented by the marble freestanding statue of the emperor found in what is believed to be the Villa of Livia, the wife of Augustus, in Prima Porta. The statue is covered in symbols of propaganda that are used to stabilize his rule over the Roman Empire. To promote his message, he employed a certain style of art and architecture that became the standard of the Roman Empire.
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Statue of Augustus at Prima Porta.