Bytes from the Digital industry
A quick roundup on news that matter, from India and abroad
What's in news
This month saw some changes come up in the way that Facebook defines a click, and Google's new shoppable video pre-roll ad unit and see how Millward Brown has decoded consumer reactions to videos on the digital medium.
Millward Brown AdReaction Study
Video Creative in a Digital World addresses key questions facing marketers, including:
•How are videos viewed by screen – and for how long?
•What do people think of video ads by screen?
•How can I create ads that consumers won’t skip?
•How are videos viewed by screen – and for how long?
•What do people think of video ads by screen?
•How can I create ads that consumers won’t skip?
New definition of a Facebook click
If a user clicked anywhere on the ad unit, it was counted as a click. Advertisers had to pay for that click as an action
But now on,if the user clicks any were on the ad and it is diverted to the website of the advertiser is know as website click.
But now on,if the user clicks any were on the ad and it is diverted to the website of the advertiser is know as website click.
YouTube's TrueView for Shopping
Wayfair and Sephora wanted their YouTube content to drive sales, so they used TrueView for shopping to engage new customers.
This approach provided an essential e-commerce layer, delivering a 3X increase in revenue performance for Wayfair and an 80% lift in brand consideration for Sephora.
This approach provided an essential e-commerce layer, delivering a 3X increase in revenue performance for Wayfair and an 80% lift in brand consideration for Sephora.