Advertisement Tecnique Analysis

Avant Garde

What is Avant Garde advertisement?

Avant Garde, or "foreguard", is ads that suggest that buying a product will put them ahead of the rest, and be the first to have something.
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What does this ad do?

This ad uses imagery of a car jumping a fence, suggesting leaving others behind, and uses text which directly says that the car "leaves the pack behind". The way this uses Avant Garde ad techniques is that it implies that buying it will put you "ahead of the times:.
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What does this ad do?

The ad uses the imagery of a line, and asking the simple question "(Are you) tired of standing in line?". This implies that getting their product will bring you ahead of the line, the line being both literal lines, and metaphorical. The literal one being you can pay in advance, and the other, metaphorical one meaning put you ahead of everyone else, as though the product is ahead of it's time.
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What does this ad do?

This ad says that "(The) future of design is north" and "not south". This is utilizing Avant Garde advertisement because it directly says that north is the future, and avant garde ads are all about suggesting that buying the product puts them in the future.

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Hopefully this was a insightful, and thought provoking analysis.