Business Explainer Video

Computers/Software, Apps

Why you need an Explainer Video for your Business

In 2014, a staggering amount of $180.12 billion was spent on advertising investments in the United States. This astounding figure serves as a constant reminder of the incredibly important position in the market that the advertising business has occupied. No product, no company and no industry, regardless of how innovative, useful and brilliant they may be, can survive, let alone succeed, in the world without spending a considerable sum on advertising. What is needed for any app promotion is sheer novelty.

The Growing Trend of Business Explainer Videos:

With the evolving trends in the globe, the field of advertising has also seen many advances and alterations in its approach to consumers. Whereas in the past decade, a small notice in the advertisement section of the newspaper was enough to capture the attention of the targeted audience, nowadays a lot more effort and creativity is required to enable businesses to stand out from the masses. Everyone is pressed for time and life is speeding forward at a swift pace. Few people have the leisure to read lengthy articles, browse extensively and gather reviews about products. Companies need to utilize captivating but efficient methods for their app promotions. Arguably, the finest and most successful way to do this is to make use of an explainer video.

The Basics of an Explainer Video:

Today, articles have been replaced by info graphics and news with tweets. Information is transmitted in succinct and small packages. All the prolific companies of today, especially when they are introducing a new product or app, employ an explainer video for their marketing. If it is well made, half the work of app promotion is already done. However even the simplest of app video promos have an incredibly dedicated team at their back. The audio and visuals are carefully tailored to, so as not to appear too stereotypical or vague but neither too quirky. After all, users must relate well to the app promo. Smooth animations incorporating stunning and intricate details, vivid hues and unique texts are highly popular for all business explainer videos. Voice-overs can be helpful. The functional features must be subtly highlighted so that after watching the app video promo, viewers must be completely convinced that they need the product. Another intention of the explainer video must be to persuade consumers of the ease and accessibility of the product.

How you can obtain the ideal App Video Promo

Whether you are a seasoned businessman who owns a multinational company that has already launched several products in the market or a beginner developer who has just launched an app in the Android or Apple Play Store, you will undoubtedly need some assistance in creating an excellent business explainer video. Although such a video can be made with very basic skills, without hiring professional help, you are unlikely to stumble upon a jewel of a video. The effectiveness of a brilliant explainer video really shouldn’t be underestimated. Just how viral videos spread through the internet like forest fire, good app promotion can help lift your product to the very pinnacle of success. Do not hesitate to spend a few extra bills to create such an app video promo.

About Author

Learn how to promote your apps here! Find a few quick tips for promote app at Video4apps! Get a quote today. We are a small, positive team based in New Zealand with a passion for creating high quality app explainer video for our clients.