Also known as visual merchandising
Stores may consider four key elements to achieve this:
Storefront~ The advertising used on the outside of the business. It attracts potential customers and makes the buissness stand out.
Store layout~ Refers to the way a store space is used to promote sales and to best serve the customer
2 more key elements:
Store interior~ This is the visual merchandising of the stores interior, for example the wall coverings, lighting, colors, and store fixtures.
Interior displays~ This generates one out of every four sales. For example, open displays, point of purchase displays and store decorations