Display Advertising

Also known as visual merchandising

What is display advertising?

Refers to coordination of all of the physical elements in a place of business that are used to project the right image to its customer.

Stores may consider four key elements to achieve this:

Storefront~ The advertising used on the outside of the business. It attracts potential customers and makes the buissness stand out.

Store layout~ Refers to the way a store space is used to promote sales and to best serve the customer

2 more key elements:

Store interior~ This is the visual merchandising of the stores interior, for example the wall coverings, lighting, colors, and store fixtures.

Interior displays~ This generates one out of every four sales. For example, open displays, point of purchase displays and store decorations