Newsletter be offer so much more?
One of the most irritating things in the world
One of the most irritating things in the world is to receive an email from a mailing list that you have signed up to, open it up, and realize . . . they are not saying anything. Literally nothing. They are obviously just in the habit of sending out a newsletter just for the sake of it, and so they have nothing interesting to say, with huge paragraphs just taken up with boring irritability instead. No wonder so many businesses and companies who are sending out newsletters are finding that they are experiencing higher numbers of unsubscribes than ever before, with it becoming more and more difficult to find new subscribers as the fan base seems to diminish. But what if you could change the way that you created your newsletter so that you could be sure that you could stand out from the crowd, and deliver something better to your readers’ inbox each week? Could your newsletter be offering so much more?
We think that it can, which is why we’ve put together this list of five things that you should be doing with your newsletter. If you’re not, then you are drastically missing out on potential customers, and that just means that it is costing you money. We’ve taken the product idea of foot detox patches as an example so that you can see how to put these ideas into practise. Why not try out some of the ideas below and see if your mailing list starts to respond more positively:
1. Freebies
Everyone loves a good freebie, so give your readers a reason to open up their email, and give them something for free! It doesn’t have to be something worth a lot of money – even a ‘top tips’ article on how to use your foot detox patches best would go down a treat.
2. Best offers
Discounts and money off vouchers are like gold dust, and some marketing psychologists believe that they actually create a more positive images with customers than freebies because they are more aware of the value! Try out something like ‘buy a pair of foot detox patches get one free!’
3. Encourage them to share
Your readers know more people who would probably love your products, so why not encourage them to share? You could ask them to forward on the email and in return, get a free week’s worth of foot detox patches for example, as that would encourage them to send over your details to another potential customer. That technique could grow your customer base exponentially!
4. Reveal interesting news
Members should be able to feel within a cool and exclusive club by being a part of your mailing list, so give them sneak peeks into your plans for the future, and give them a heads up about any new products that you are likely to bring out in the next few months. This insider knowledge will make people much more likely to open up your email the next time it hits your inbox.
5. If they’re not interested . . . unsubscribe!
It may terrify you, but if you realize that a particular reader is not interested in foot detox patches because they haven’t opened an email from you in months – or ever – then just unsubscribe them! They are not doing you any good, and you want to be able to concentrate on the people who really matter. Just hit that unsubscribe button, and rest assured that they are not going to get ‘spammed’ by you, and you can focus on the people who are going to spend their money.
Related: http://www.bodypure.us/