Advertisments
Persuasion at Best
Persuasive ads in the gaming industry
Advertisements for new things like video game consoles are not a new thing, and have been around since the modernization of the newspaper and the invention of the television. Some of the best ads, like the Gameboy example ad, were shown to kids, so they would beg their parents to buy it for them. They usually featured snob appeal and or celebrity endorsements, and were big and bombastic.
Some of the best ads from the 80's and 90's
Sega Genises
This advertisement targets people who had grown up with a Nintendo Entertainment System, and needed a new console. Sega knew that not may kids had grown up with a Sega Master System, so they put out ads that created snob appeal, because the Snes was not out yet, and showcased better graphics, games, and tech by using logic in the ads.
Super Nintendo
This clever ad was one of the weirdest Super Nintendo ads to be conceived, and transferred the idea of coolness. It featured the Sega Genesis' competition, and was aimed at kids who had a Nes, and had not bought a Sega Genesis.
Power Glove
The Power Glove was one of the greatest flukes of gaming history. The ads used snob appeal, and were featured in movies like The Wizard, making children want to buy it. It as shown off as one of the greatest innovations in gaming, with some of the best ads that drove sales with the ethos of it.
Family Fun for everyone
This ad is very peculiar, as it was targeted to families, which was weird for the time. It showed the transferred ideas of fitness mixed with gaming, showing the fun of video games without the laziness. In a way, it shows the logic of what video games could do for everyone.
Gaming Ads
Ads will always feature these techniques, and try to get us to buy the newest "innovation" in any industry. Gaming advertisements stand out in the pack, because of the crazy ways they tried to get your hard earned cash