Commercial Research

Bailey Dykes

Pepsi: the choice of a new generation (1985)

The target market for this commercial is males, ages 18-30, middle to high class living in urban areas of the USA who aspire to be popular, and are interested in the future. Bandwagon was the technique used in this commercial. This technique was used to appeal to the audience by giving the impression that only cool people drank Pepsi and that it was the choice of the new generation and the future.
Pepsi: The choice of a new generation (1985)

Subway: $5 footlong

This commercial uses the technique of repetition saying $5 footlong over and over again by all different types of people. The target market for this commercial is both males and females ages 20-40, middle class, who live in the United States, who are outgoing and always seeking a great deal.
Subway $5 FootLong Commercial

GameFly: kids testimonial

This commercial uses the technique of testimonial by giving multiple gamefly user's opinions and comments on their experiences using gamefly. The target market for this commercial is boys ages 10-18, middle class, who live in suburban or urban areas of the USA who enjoy playing video games, are competitive, and like getting new things.
GameFly Kids Testimonial Commercial 10112011