''Luxury must be comfortable otherwise it is not luxury''
Choices and Results
She chose to change fashion into a more casual and chic style. She opened her first shop on in 1910 selling hats. She extended her influence beyond couture clothing and created a signature scent, Chanel No. 5. Chanel chose the name of the perfume by selecting the 5th sample of produced scents. Her perfume was a massive source of revenue.
During World War II, Chanel decided to close down most of her business. She didn't feel that it was right to focus on fashion during the war. By doing this, Chanel lost 90% of her business at the time. She did make a comeback in later years.
In Her Words
Her choices have changed fashion and inspired people. Coco Chanel created timeless designs that are still popular today. She became a style icon known for her simple yet sophisticated outfits combined with great accessories. Even though she died on January 10, 1971 people still pay a lot of money to buy her products.
This has great facts.
This source has detailed info.
This is the official website of Chanel and has a detailed timeline.
Very good on describing things.
A lot of good quotes.
Lots of info and evidence.
Color picture of her.