Super Bowl Precis
Hyundai Genesis Super Bowl Ad
Kevin Hart gives the keys to his daughter's date for the evening. When they leave, he follows them around by popping up and watching them during a movie, carnival and when they were about to kiss each other in the car.
Hyundai uses emotional appeal to covey the capabilities of their updated car in order to reassure their costumers or potential costumers that they'll know where their car is at all times.
Using a humerus tone, the intended audience for their Hyundai Genesis commercial is geared towards parents and/or anyone who drives .