Walmart's Effortless Meals
TV Advertisement
SOAPS
S- Pre-made meals and coke enable more family time.-
O- Moms are becoming busier with cooking and cannot engage in family time.
A- Families with busy moms and children
P- To persuade moms to buy coke and Marketside food from Walmart's deli.
S- Walmart sales associate and mother in commercial.
Ethos, Pathos, Logos
Ethos: The price of the food and the amount of quality time moms will gain from buying the Marketside food.
Pathos: Laughter of family while spending time together and enjoying the food from Walmart.
Logos: Moms do not get to spend enough time with their family due to long hours spent in the kitchen. Marketside food will help decrease the time spent in the kitchen.