Walmart's Effortless Meals

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SOAPS

S- Pre-made meals and coke enable more family time.-

O- Moms are becoming busier with cooking and cannot engage in family time.

A- Families with busy moms and children

P- To persuade moms to buy coke and Marketside food from Walmart's deli.

S- Walmart sales associate and mother in commercial.

Ethos, Pathos, Logos

Ethos: The price of the food and the amount of quality time moms will gain from buying the Marketside food.

Pathos: Laughter of family while spending time together and enjoying the food from Walmart.

Logos: Moms do not get to spend enough time with their family due to long hours spent in the kitchen. Marketside food will help decrease the time spent in the kitchen.