At Long Lash....
Beautycounter releases its long awaited mascara...
Nothing is impossible....The word itself says, "I'm Possible" - Audrey Hepburn
It was said that it was impossible to make an effective mascara without harmful ingredients.
They said it couldn't be done.
Beautycounter proved them wrong, AGAIN!
Mascara is that one product that most women just can't live without.
When asked, "If you could just take one beauty product to a desert island", most women answer with "Mascara!". We've all tried those luxury mascaras full of promise and icky ingredients and those cleaner mascaras that just didn't perform all that well. I don't know about you, but I have a "mascara graveyard" drawer....
Since launching in 2013, a safe mascara has been a priority on Beautycounter's to-do list. The bar was set high because not only did the mascara have to be safe, but it had to meet the high standards of Christy Coleman, celebrity makeup artist, and Beautycounter's Head of Innovation. While having to to perform well for everyday women, this mascara also had to stand up to the lights of photo shoots and fashion runways on Christy's celebrity clientele....Needless to say, it passed the test because Christy gave the thumbs up for the company to release it for sale!
With hydrating ingredients such as organic pomegranate oil, cocoa butter and acai oil to condition the lashes and a blend of beeswax and carnauba wax for structure and texture, the mascara is buildable and goes on evenly without clumping or flaking.
The brush is custom designed with a long precision handle and tightly designed bristles to perfectly separate lashes and coat evenly from base to tip.
One tube, no fibers....
1 mascara $29 retail
Set of 3 mascaras $78 ($87 retail value) savings of $9.