6 Types of Sales Promotions

Premium Item Giveaways

Define:

a prize, bonus, or award given away.


Example:

Star Wars toys in cereal box

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Define Contest and Sweepstakes

Define:

An event or contest that attracts consumers by offering them a chance to win a valuable prize.


Example: Buy raffle tickets to have a chance to win a Derek Jeter autographed baseball.

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Sampling

Definition:

process of selecting items from a population to reach a conclusion about the population.


Example:

Buy one VIP get one free.

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Point-Of-Purchase Displays

Definition:

A place where sales are made. On macro-level, a point of purchase may be a mall, market or city. On a micro-level, consider a point of purchase to be the area surrounding the counter where customers pay. Alos known as "point of sale".


Example:

Gatorade stand by check out line.

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Special Events

Definition:

A large event with many people and extra special things.


Example:

Home-Run Derby

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Couponing

Definition:

issue or distribute coupons or vouchers offering discounts on particular goods or services.


Example:

Sports Authority coupon.

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