6 Types of Sales Promotions
Premium Item Giveaways
a prize, bonus, or award given away.
Star Wars toys in cereal box
Define Contest and Sweepstakes
An event or contest that attracts consumers by offering them a chance to win a valuable prize.
Example: Buy raffle tickets to have a chance to win a Derek Jeter autographed baseball.
process of selecting items from a population to reach a conclusion about the population.
Buy one VIP get one free.
A place where sales are made. On macro-level, a point of purchase may be a mall, market or city. On a micro-level, consider a point of purchase to be the area surrounding the counter where customers pay. Alos known as "point of sale".
Gatorade stand by check out line.
A large event with many people and extra special things.
issue or distribute coupons or vouchers offering discounts on particular goods or services.
Sports Authority coupon.