6 Types of Sales Promotions
Premium Item Giveaways
Define:
a prize, bonus, or award given away.
Example:
Star Wars toys in cereal box
Define Contest and Sweepstakes
Define:
An event or contest that attracts consumers by offering them a chance to win a valuable prize.
Example: Buy raffle tickets to have a chance to win a Derek Jeter autographed baseball.
Sampling
Definition:
process of selecting items from a population to reach a conclusion about the population.
Example:
Buy one VIP get one free.
Point-Of-Purchase Displays
Definition:
A place where sales are made. On macro-level, a point of purchase may be a mall, market or city. On a micro-level, consider a point of purchase to be the area surrounding the counter where customers pay. Alos known as "point of sale".
Example:
Gatorade stand by check out line.
Special Events
Definition:
A large event with many people and extra special things.
Example:
Home-Run Derby
Couponing
Definition:
issue or distribute coupons or vouchers offering discounts on particular goods or services.
Example:
Sports Authority coupon.