Hooked!

How to Drive Engagement by Creating User Habits

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Workshop with Nir Eyal

UpWest Labs is excited to host Nir Eyal, a Lecturer at the Stanford Graduate School of Business and blogger featured regularly in TechCrunch and Forbes, who will share lessons learned about the design patterns companies like Facebook, Pinterest and Twitter use to hook users.

In an age of ever-increasing distractions, creating habits in users is become a requirement to stand out from the noise. How do technology companies create addictive products? What are the secrets of creating products customers use everyday? How can you design a product compelling enough to "hook" users?


We will be hosting two IDENTICAL half-day workshops that will provide you with a powerful tool kit and framework for creating habit-forming technology products.


Participants will learn:


- The common design patterns of habit-forming products.
- The stages of habit formation and how to optimize for user retention.
- An in-depth look at the psychology of what drives user behavior and how to build products, which cater to core human needs.
- Practical steps for leading a habit design process to ensure your product is used regularly.


Please register in advance to one of these two IDENTICAL sessions (note: both events will be in English):


Option 1: Wednesday, April 3, Tel Aviv

Time: 5:00-9:30pm

Location: Google Campus, Electra Tower, 98 Yigal Alon Street, Tel Aviv

Space is limited, sign up via this link.


Option 2: Thursday, April 4, Hertzeliya
Time: 4:00-8:30pm
Location: Microsoft Israel R&D Center, 13 Shenkar street, Hertzeliya
Space is limited, sign up via this link



About Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded two tech companies since 2003 and today is a Lecturer in Marketing at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer and appears regularly in Forbes, TechCrunch, and Psychology Today.


About UpWest Labs

UpWest Labs is a Silicon Valley Accelerator supporting Israel's best entrepreneurs and founders. Our 3-month program provides essential resources, mentorship, seed funding and access to key partners & investors.





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