Connection to Greek Mythology
Why is the logo a Siren?
It is said that she is a, "storyteller, carrying the lore of Starbucks ahead, and remembering our past...she’s a muse –always there, inspiring us and pushing us ahead." Some say that the taste of the over priced coffee "lures" people right on in. Exactly like the Sirens lured the sailors to their death.
Evolution of the Starbucks Logo
Is This Viable or Not?
The connection of the logo to the Siren is somewhat viable. The taste of the coffee seems to lure people, but not to their impending death. Everyone knows when they see the Starbucks they are promised good quality coffee, death is not involved in the deal. Honestly the only viable connection would be the lure to the good tasting coffee just not death, that’s how I personally look at the situation.