Financial Information
Marketing Research
[Our Prices]
Spikes: $65
XC Shoes: $110
Running Shoes: $100
[Runner's Flat Prices]
Spikes: $65
XC Shoes: $120
Running Shoes: $100
Marketing Plan
Other Merchandise:
Headbands: $8
Bars: $2
Frisbee: $1
Start-Up Cost
$900,000
Financial Strategy
Personal Savings: $1,000
Relatives/Friends: $1,000
Investor: $308,000
+ Grant: $500,000
-----------------------------------------
$900,000
Selling Price and Sales
Selling price for a pair of running shoes: $100
Number of pairs of running shoes sold per month: 300
Total Sales: $30,000
Income Statement (monthly)
Total Sales: $30,000
Cost of Goods Sold: $3,600
Gross Profit: $26,400
Operating Expenses: $1,000
Net Profit: $25,400
Income Statement (6-month)
Total Sales: $180,000
Cost of Goods Sold: $21,600
Gross Profit: $158,400
Operating Expenses: $6,000
Net Profit: $152,400
Cash Flow Projection (6-month)
Beginning Balance: $900,000
Start-Up Costs: $900,000
Cash Generated from Operations (net profit): $152,400
Ending Cash Balance: $154,400
Selling Price and Sales
Running shoes:
Cost to us: $28
Markup: $100
10% Discount: $90
25% Discount: $75