Private Label
Monthly Update Mar 2014
Total Private Label sales for March were $1,540,306 which is 200.6% comp to LY and 7.4% to total ModCloth.
For the past four weeks, Private Label grew 196.6% y/y!
PR Placements!
Chalk of the Town Dress in Southern Living
http://admin.prod.modcloth.com/shop/dresses/chalk-of-the-town-dress
Also our #1 best seller this month!
Private Label Top Sellers - Dresses
Chalk of the Town
- Last month sales: $25,253.13
- Last month unit sales: 287 units
- Last month unit sell-through: 47%
- On hand units: 327 units
- Return %: 37%
Breathtaking Belle in Mint
- Last month sales: $22,798.10
- Last month unit sales: 190 units
- Last month unit sell-through: 86%
- On hand units: 30 units
- Return %: 39%
Breathtaking Belle in Rose
- Last month sales: $22,438.13
- Last month unit sales: 187 units
- Last week unit sell-through: 83%
- On hand units: 37 units
- Return %: 36%
Confectioner's Dream Dress
- Last month sales: $19,167.87
- Last month unit sales: 213 units
- Last month unit sell-through: 47%
- On hand units: 244 units
- Return %: 12%
Dream Evening Dress
- Last month sales: $18,873.49
- Last month unit sales: 151 units
- Last month unit sell-through: 45%
- On hand units: 187 units
- Return %: 19%
Private Label Top Sellers - Tops
Pam Breeze-ly Tunic in Green, Black, Navy, Tomato, Yellow!
- Last month sales: Green: $33k, Black, $13k, Navy: $12k, Tomato: $10k, Yellow: $9k
- Last month unit sales: Green: 868, Black: 348, Navy: 340, Tomato: 280, Yellow: 263
- Last month unit sell-through: Green: 32%, Black 12%, Navy: 26%, Tomato: 13%, Yellow: 24%
- On hand units: Green: 1,809, Black: 2,475, Navy: 978, Tomato: 1,865, Yellow: 841
- Return %: Average: 22%
Overnight Travel Top in Pepper
- Last month sales: $9,337
- Last month unit sales: 300 units
- Last month unit sell-through: 34%
- On hand units: 583 units
- Return %: 26%
Meringue My Day Cardigan in Mint
- Last month sales: $6,158.24
- Last month unit sales: 176 units
- Last month unit sell-through: 30%
- On hand units: 412 units
- Return %: 5%
Cafe Parfait Top in Noir
- Last month sales: $5,047.47
- Last month unit sales: 153 units
- Last month unit sell-through: 74%
- On hand units: 53 units
- Return %: 13%
Meringue My Day Cardigan in Lemon
- Last month sales: $4,758.64
- Last month unit sales: 136 units
- Last month unit sell-through: 25%
- On hand units: 419 units
- Return %: 12%
Private Label Top Sellers - BOW
Ikebana for all Skirt in Floral
- Last month sales: $12,318.24
- Last month unit sales: 176 units
- Last month unit sell-through: 33%
- On hand units: 362 units
- Return %: 28%
On the Double Dutch Jumper
- Last month sales: $6,255.08
- Last month unit sales: 92 units
- Last month unit sell-through: 35%
- On hand units: 170 units
- Return %: 17%
Grass is Greenest Skirt
- Last month sales: $4,987.14
- Last month unit sales: 86 units
- Last month unit sell-through: 19%
- On hand units: 359 units
- Return %: 23%
Flair for the Fantastic Skirt in Peacock
- Last month sales: $4,719.41
- Last month unit sales: 59 units
- Last month unit sell-through: 37%
- On hand units: 102 units
- Return %: 22%
Delighted All Day Romper in Owls
- Last month sales: $4,424.41
- Last month unit sales: 59 units
- Last month unit sell-through: 31%
- On hand units: 130 units
- Return %: 12%