Private Label

Monthly Update Mar 2014

Total Private Label sales for March were $1,540,306 which is 200.6% comp to LY and 7.4% to total ModCloth.


For the past four weeks, Private Label grew 196.6% y/y!

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PR Placements!

Chalk of the Town Dress in Southern Living

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Private Label Top Sellers - Dresses

Chalk of the Town

  • Last month sales: $25,253.13
  • Last month unit sales: 287 units
  • Last month unit sell-through: 47%
  • On hand units: 327 units
  • Return %: 37%

Breathtaking Belle in Mint

  • Last month sales: $22,798.10
  • Last month unit sales: 190 units
  • Last month unit sell-through: 86%
  • On hand units: 30 units
  • Return %: 39%

Breathtaking Belle in Rose

  • Last month sales: $22,438.13
  • Last month unit sales: 187 units
  • Last week unit sell-through: 83%
  • On hand units: 37 units
  • Return %: 36%

Confectioner's Dream Dress

  • Last month sales: $19,167.87
  • Last month unit sales: 213 units
  • Last month unit sell-through: 47%
  • On hand units: 244 units
  • Return %: 12%

Dream Evening Dress

  • Last month sales: $18,873.49
  • Last month unit sales: 151 units
  • Last month unit sell-through: 45%
  • On hand units: 187 units
  • Return %: 19%

Private Label Top Sellers - Tops

Pam Breeze-ly Tunic in Green, Black, Navy, Tomato, Yellow!

  • Last month sales: Green: $33k, Black, $13k, Navy: $12k, Tomato: $10k, Yellow: $9k
  • Last month unit sales: Green: 868, Black: 348, Navy: 340, Tomato: 280, Yellow: 263
  • Last month unit sell-through: Green: 32%, Black 12%, Navy: 26%, Tomato: 13%, Yellow: 24%
  • On hand units: Green: 1,809, Black: 2,475, Navy: 978, Tomato: 1,865, Yellow: 841
  • Return %: Average: 22%

Overnight Travel Top in Pepper

  • Last month sales: $9,337
  • Last month unit sales: 300 units
  • Last month unit sell-through: 34%
  • On hand units: 583 units
  • Return %: 26%

Meringue My Day Cardigan in Mint

  • Last month sales: $6,158.24
  • Last month unit sales: 176 units
  • Last month unit sell-through: 30%
  • On hand units: 412 units
  • Return %: 5%

Cafe Parfait Top in Noir

  • Last month sales: $5,047.47
  • Last month unit sales: 153 units
  • Last month unit sell-through: 74%
  • On hand units: 53 units
  • Return %: 13%

Meringue My Day Cardigan in Lemon

  • Last month sales: $4,758.64
  • Last month unit sales: 136 units
  • Last month unit sell-through: 25%
  • On hand units: 419 units
  • Return %: 12%

Private Label Top Sellers - BOW

Ikebana for all Skirt in Floral

  • Last month sales: $12,318.24
  • Last month unit sales: 176 units
  • Last month unit sell-through: 33%
  • On hand units: 362 units
  • Return %: 28%

On the Double Dutch Jumper

  • Last month sales: $6,255.08
  • Last month unit sales: 92 units
  • Last month unit sell-through: 35%
  • On hand units: 170 units
  • Return %: 17%

Grass is Greenest Skirt

  • Last month sales: $4,987.14
  • Last month unit sales: 86 units
  • Last month unit sell-through: 19%
  • On hand units: 359 units
  • Return %: 23%

Flair for the Fantastic Skirt in Peacock

  • Last month sales: $4,719.41
  • Last month unit sales: 59 units
  • Last month unit sell-through: 37%
  • On hand units: 102 units
  • Return %: 22%

Delighted All Day Romper in Owls

  • Last month sales: $4,424.41
  • Last month unit sales: 59 units
  • Last month unit sell-through: 31%
  • On hand units: 130 units
  • Return %: 12%