Bergdorf Goodman

AUDREY WANG

There's only one Bergdorf Goodman

Bergdorf Goodman(BG) is a luxury goods department store which was founded in 1899 by Herman Bergdorf. There are hundreds of luxury brands in the BG, including clothing, handbags, shoes, beauty, jewelry and accessories.

BG provides different services for clients, such as personal shopping, international services, bridal salon, fur care & storage, and restaurant. Bergdorf has its own label called Bergdorf Goodman, offers design clothing for women and man. Besides this, the store also has own books & film, facebook and twitter. In the case, customers can easily get transaction from store, official website and catalogues.

At present, Bergdorf is a subsidiary of Neiman Marcus, which is owned by the private equity firms TPG Capital and Warburg Pincus.


http://www.bergdorfgoodman.com/
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The viedo is the official trailer of the Berdorf Goodman

Scatter My Ashes at Bergdorf's Official Trailer #1 (2013) - Mary-Kate & Ashley Olson Documentary HD
New York specialty retailer Bergdorf Goodman is giving consumers the opportunity to buy new shoes for their weekend plans without leaving home by offering rush delivery in May.

Limited Edition Bergdorf Goodman Shopping Bags

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The windows of Bergdof Goodman

Museum-quality display windows draw sophisticated shoppers inside this landmark New York department store.

The vedio is the Bergdorf Goodman Holiday Windows in 2013

For the first time ever, Bergdorf Goodman revealed its Holiday Windows with an extreme-action performance by acrobats from STREB Extreme Action Company.
Bergdorf Goodman Holiday Windows Reveal 2013

Bergdorf Goodman Location

Bergdorf Goodman is a local retailer. It operates from two stores situated across the street from each other at Fifth Avenue between 57th and 58th streets in New York. The main store, which opened at its current location in 1928, is located on the west side of Fifth Avenue. A separate men's store, established in 1990, is located on the east side of Fifth Avenue, directly across the street.

Pricing Structure

The pricing objective of BG is image-driven. As a luxury department store, Bergdorf Goodman always focuses on the high-end market. The store uses a passive method and one-price policy to satisfy the consumers because of low competition in the target market. However, BG still face cometitors like Saks Fifth Avenue. For instance, BG creates a high level of pent-up consumer demand as only two peak sale periods annually. In this case, the key points affect pricing practice are customer lifestyle and business design. Besides these, BG owns its private label that can totally reduce the product cost and enhance the image of the firm. At present, the selected products offered up 75% discount. In other words, you only spend $366 for one pair of Alexander McQueen shoes, and normal price is $815 with free shiping & free return online and in-store.