123binary.com Case Study

An Examination of a Success Story with Pi Media

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The Issue

123Binary.com wanted to acquire masses of Mega targeted, relevant, high net worth (over $200,000 of annual income). Western educated, male users, from the persian golf (UAE, Saudi, Kuwait, Oman, Qatar, Bacharain). , we know their way around trading but have never traded binary options before.

The Problem

  1. No affiiate in the Casino/Binary/Forex industry can guarantee such detailed targeting (have you ever asked your affiliate only users who earn more then $200,000, western educated, who know trading but not binaries?).
  2. They needed masses of traffic whilst most traffic suppliers cannot guarantee masses of quality traffic.
  3. They had a budget of $7500 per month.

The Solution- Pi Media!

Here's what Pi Media did:

  • FBX Using the Facebook exchange for custom Audiences- Database of our own.
  • Dynamic ads for Search and Display, retargeting relevant users.
  • Email Blasts targeting our relevant database.
  • Dynamic Post on Facebook- Video, Text and Lead Generation (like you've never seen before!) :

Dynamic Post On Facebook:

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The Results:

  • 794 Leads!
  • 227 Open Accounts!
  • 32 FTD!
  • $16,300 in Deposits!