The Puffington Post

As Seen on Oprah's Book Club | Edition 22 | July 11, 2016

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The Expectation of Now

People love to use the term "Millennial." In certain instances to praise the innovative motivations of those aged 18-34 today, of our ability to use technology to make something out of nothing. In other instances to denounce our disconnection from true connection, our inability to do most things without relying on or being distracted by a screen. And here's the thing, these Baby Booming haters aren't wrong.

In 2012 the average person's attention span lasted 12 seconds; today, it's eight (that's one second less than a goldfish). 150 is the amount of times the average person unlocks their iPhone every day. The smartphone was born in 2007, and the impact it had on the hormone-ridden, snot-faced middle school versions of ourselves silently shaped everything about the way we approach our adulthood today.

How do you make sense of a generation that's credited with being wildly ambitious while still being hard to motivate? It's a contradiction that only we can understand, only we can make excuses for, and only we can take advantage of.

Millennials like experiences, not things. We prefer grab n' go formats. We need to be listened to and have an addiction to visual stimulation. We are a grazing generation, still connected to our phones while we meet and eat and work and spend time with one another. And don't forget that we are actually willing to spend more to go out of our way less. Convenient, huh?

Never in the history of man has there been a better time for goPuff to be doing what goPuff is doing. This isn't a fact, it's a responsibility. People love to use the term "Millennial." We're choosing to do something about it.

When you've already placed hundreds of orders and spent thousands of dollars, the natural next step is to make a rap video about your favorite delivery service just because. This is what happens when your customers ride for you.

Go Puff Experimental


  • Direct Deposits for drivers started today.
  • NO MORE Driver Training accounts. Every driver gets their own account whether they've taken one or 20 deliveries. If you're a manager and you don't know how to make a driver account and you're reading this, it's not too late. Learn. Like now.

LOCAL PRODUCTS ARE THE KEY TO SUCCESS much so that I'm using this dated DJ Khaled reference. Research what's popular in your city - booze, munchies and everything in-between - so we can introduce those products and stay stocked.

Philly: 33.4
Boston: 30.1
DC: 38
Austin: 29.7
NYC: 41.5
Denver: 30.1
Phoenix: 22.4
Seattle: 25.2
Chicago: 36.5


Newbies last week: 702.


...but goPuff be the wings. Not much news to report here other than we met with Red Bull this week and they f*cking love us (obviously). Expect cool things coming soon.

63% of our customers are repeat customers.* Keeping goPuff fresh in peoples' minds is super important - sending push notifications like "We chillin tonight?" or "We're sending this for no reason. We love you." works wonders. If you have ideas for pushes or order confirmation texts send them over!

*since the start of 2015.

Tweet of the Week @raf #expansionexpenses

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Spotlight: Indrit

Name: Indrit Lici
Age: 25
Hometown: Shkodër, Albania
Position: Chicago Regional Manager

Describe yourself in three words.
Friendly, intelligent, hardworking.

Describe goPuff in three words.
I can in one: spectacular.

So how did you get from Shkodër to being the goPuff Chicago Regional Manager?
Came for college to the States right after I finished high school. Studied Finance for two years in Oklahoma City University & Cleveland State and afterwards decided to change my major to Civil Engineering, moved to Chicago and started going to UIC. I heard about goPuff from my friend Disel (Austin's Regional Manager). He referred me, I met with Yakir and Rafael, and was immediately convinced that me and goPuff would make a great team. I wasn't wrong.

What's Chicago like? Are you liking it?
Beside the winters which are horribly cold, I love Chicago! There is always something to do. The lifestyle reminds me a lot of Europe. There are a bunch of coffee shops, parks and people prefer to walk or ride bikes. A lot of people are attracted to and love the infamous Chicago deep dish pizza, which I'm not a big fan of. Overall Chicago has been nice to me and I wouldn't change it with any other city in the States.

Chicago has been growing fast! What's a typical day like for you?
Wake up around 11:00 am. Grab a coffee and some breakfast on my way to work, and the day starts there. Since the day we launched it has been very busy for me. But the key is to maintain your attitude and have control over stressful situations. The daily routine at work is scheduling interviews and interviewing during the first couple of hours when it's not busy. Since the business is growing fast we need to expand our team constantly. In some occasions I've had to interrupt interviews in order to run Operations. After that is mainly running operation and training new starts. Once it gets busy I have to take deliveries myself too, in order for the orders to be on time and to make our costumers happy. Stay at the office and warehouse till 4AM and go grab something to eat afterwards.

How do you take your coffee?
Cream and sugar. I love sweets.

If you weren't working for goPuff, what would you be doing?
Probably enjoying the summer and would have went back to real estate.

Where is and what does your dream house look like?
Somewhere in the West Coast, with an ocean view and a pool overlooking the ocean.

You can switch places with one goPuff employee for the day. Who is it?

He is very busy and always faced with challenges. I personally like challenges.

What's your motto?
Never give up, there is always a way.

Who's your celeb crush?
Scarlett Johansson.

You see her in a bar. What do you say?
"We'd make beautiful kids together."

What's your goPuff goal (having Scarlett's babies doesn't count)?
Beat Philadelphia with orders.

If you could be on one reality TV show which would you pick?
Not Keeping Up With The Kardashians. Undercover Boss would be fun.

What would you see if you did Undercover Boss in Chicago?
Drivers complaining that I always tell them they're late.

What advice would you give to other managers?
Maintain a positive attitude towards consumers and employees alike.

You can pick one question to be asked in this interview. What is it?
I don't want to ask myself anything.

Fine. I'll ask: do you think mentioning Endri in another Puff Post interview will fluff his ego?
He lives for the Puff Post. Let his ego fly.