Taco Bell

Tad Broadbent

Who Are They?

Taco Bell is an American chain of fast-food restaurants based in Irvine, California.

Political Impacts

Earlier this month, in December of 2014, a gay-themed television commercial attributed to Taco Bell featuring two men cuddling and a same-sex wedding leaked onto YouTube. The CEO of Taco Bell,often takes stances on political views like these.

Economic Impacts

Taco Bell released last year the "Doritos Locos Taco". They sold roughly 1 million of them a day. Taco Bell's Doritos Locos tacos have been a big hit product, but assertions that they're responsible for the creation of 15,000 new jobs are a textbook illustration of the difficulty in economy.

Social Impact

Back in 2007, realising the growing importance of social platforms, Taco Bell’s Marketing Managers decided to take their first steps into the world of social media. In those early days, however, like many other brands, Taco Bell initially treated social merely as an announcement board for company news and to amplify the reach of its other media campaigns.

Between 2007 and 2012, Taco Bell gradually clocked up 7 million Facebook follows largely through organic growth. At the time of writing, Taco Bell currently has 10.4 million Facebook fans and 1.18 million Twitter followers. Taco Bell also manages accounts on several other social platforms including You Tube, Instagram, Vine, Snapchat, Pintrest, Tumblr and keeps a close eye on emerging social platforms.