Back in 2007, realising the growing importance of social platforms, Taco Bell’s Marketing Managers decided to take their first steps into the world of social media. In those early days, however, like many other brands, Taco Bell initially treated social merely as an announcement board for company news and to amplify the reach of its other media campaigns.
Between 2007 and 2012, Taco Bell gradually clocked up 7 million Facebook follows largely through organic growth. At the time of writing, Taco Bell currently has 10.4 million Facebook fans and 1.18 million Twitter followers. Taco Bell also manages accounts on several other social platforms including You Tube, Instagram, Vine, Snapchat, Pintrest, Tumblr and keeps a close eye on emerging social platforms.