Private Label Update: 12/23/2013

Private Label News

For the past four weeks, Private Label sales have been tracking to 5.5% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.


We dipped as a % of ModCloth two weeks ago due to some sales softness as well as not participating in the gift sale.


For the past four weeks, Private Label grew 208.5% y/y!!!

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"Well Fancy That Dress" on The Voice Season Finale!

Photo cred: Samara :)


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Private Label Dresses Top Sellers

Talk Show Talent Dress

  • Last week sales: $6,744.29 - GREAT!
  • Last week unit sales: 71 units - GREAT!
  • On hand units: 301 units
  • Return %: 4.2% (launched on 12/16)


Windy City Dress in Navy

  • Last week sales: $5,082.12
  • Last week unit sales: 88 units
  • On hand units: 839 units
  • Return %: 32.1%
  • This style was part of a 20% off promotion last week.

Heart and Solar System Dress

  • Last week sales: $4,979.24
  • Last week unit sales: 76 units
  • On hand units: 799 units
  • Return %: 17.1%
  • This style was part of a 20% off promotion last week.

Tremendous Taste Dress

  • Last week sales: $4,331.85
  • Last week unit sales: 115 units
  • On hand units: 86 units
  • Return %: 25.1%
  • This style sold at a 50% markdown last week

Well Fancy That Dress

  • Last week sales: $3,749.54
  • Last week unit sales: 46 units
  • On hand units: 174 units
  • Return %: 39.1%
  • This style sold at a 50% markdown last week

Private Label Top BOW and Tops Sellers

Perpetual Charm Coat in Charcoal

  • Last week sales: $4,859.52
  • Last week unit sales: 48 units
  • On hand units: 24 units
  • Return %: 12.2%
  • This style sold at a 50% markdown last week

Elegance through the Evening Coat

  • Last week sales: $4,159.56
  • Last week unit sales: 44 units
  • On hand units: 111 units
  • Return %: 12.3%
  • This style sold at a 50% markdown last week

Pier Before Your Eyes Coat

  • Last week sales: $3,574.53
  • Last week unit sales: 47 units
  • On hand units: 70 units
  • Return %: 32.6%
  • This style sold at a 50% markdown last week

School of Style Skirt

  • Last week sales: $2,132.40
  • Last week unit sales: 60 units
  • On hand units: 124 units
  • Return %: 25.7%
  • This style sold at a 50% markdown last week

The Grand Tour Guide Top in Mint

  • Last week sales: $1,934.55
  • Last week unit sales: 45 units
  • On hand units: 379 units
  • Return %: 0.0% (launched on 12/15)