Getting started with e-commerce

Save time and money by getting it right the first time!

So you've made the decision to sell products, services, or event tickets online. Or collect donations. Great! But now what? With so many options, how do you choose the right solution? If you're like most small business owners, you probably evaluate primarily on price. But not all commerce solutions are equal. And there are many factors beyond price that you should be considering.

Web designer and developer, Sara Smith, will take participants through the important questions that will help to determine the path(s) that are best for your business needs. Then, she will present several popular solutions with some recommendations on how to get started and how to find appropriate sources of help.

This workshop is intended for small business owners who are just starting to sell online or who are looking to upgrade their existing solution to something simpler, more sophisticated, or more cost effective. This workshop is intended as an overview of the important issues and options for decision makers, but does not cover implementation.

Getting started with e-commerce

Monday, March 18th 2013 at 6:30-8:30pm

706 Capitola Ave Ste.G

For more information, visit the event page on Eventbrite.

Services discussed may include:

Payment Methods/Gateways
  • PayPal
  • Google Checkout
  • Authorize.net
  • Merchant Accounts
Event Ticketing/Registration
  • EventBrite
Hosted E-commerce solutions
  • Shopify
  • 3D Cart
  • Magento Go
  • Core Commerce
Wordpress E-commerce solutions
  • WooCommerce
  • Shopp plugin

Presented by Sara Smith, Sapient Design

Sara Lorien Smith is a web designer, technologist, user experience specialist, and principal of Sapient Design where she provides web solutions, online marketing, and social media to small businesses and non-profits. With over 15 years experience in roles including systems administration, web production and design, IT project management, and user research, Sara combines broad technology skills, business savvy, and a knack for creative problem solving. Prior to starting her design studio in 2009, Sara worked with IT and R&D teams at Apple, Adobe, Lockheed, and Cisco, and was the sole IT department for a number of tech startups and non-profits. Sara holds an MS degree in Human Computer Interaction from Rensselaer Polytechnic.