Endangered Animals

Their Future is in Your Hands


You have been asked by the World Wildlife Fund to create an advertising campaign for your endangered animal. The World Wildlife Fund has limited resources and can only focus on a number of animals. Will your campaign take the top spot?


As the population of humans on this planet has continued to grow, the populations of many other species have decreased drastically. Many plant and animal species are considered to be “endangered”, or at the brink of extinction. If more people are not made aware of the plight of these endangered species, we run the risk of causing mass extinctions all over the planet. Soon, many of these organisms may never be seen on Earth again.

You can help raise awareness of the struggle of an individual endangered animal by creating a pamphlet containing details about the natural history of this species and how we can help save it. Your pamphlet must be must be in tri-fold or bi-fold format.

**You must include at least one picture of your animal in your brochure.

Beyond that, feel free to include as many pictures as you like, of your animal or of anything else that may be appropriate (like its habitat, human impacts on its environment, etc.)

The pamphlet may be produced in Microsoft Word®, Microsoft Publisher®., or another program, if preferred. It may also be made by hand if that is preferable. You will not lose any points if the project is not made on a computer. Publisher® has templates for you to use to make a tri-fold pamphlet easily, but if you don’t have Publisher® then instructions have been included below to help you use a tri-fold pamphlet template in Word®.

  1. Follow these instructions to set up a tri-fold pamphlet in Microsoft Word:
  2. At the top of your screen, go to "File" then "New."
  3. Choose "General Templates" from the new list that appears on your screen.
  4. Click on the "Publications" tab and select the icon that says "Brochure."
  5. Click "OK."
  6. A template will appear with instructions that you can follow. You can substitute the text and images in the template with your own.

You are encouraged to create and save your work on your Google account.

To access your Google account and learn more, please visit the Bay Shore Middle School Library website at http://bsmslibratory.weebly.com/google-docs.html


Natural History:

  • What is the scientific name of your animal?
  • In what habitat can your animal be found? In what geographical areas (countries)?
  • What type of food does your endangered species rely on? Be sure to include if your animal is a carnivore, herbivore, omnivore or scavenger.
  • How many offspring does an individual of your species produce at one time? Are the offspring cared for by one or two parents (or none at all)? For how long? If the animal is a mammal, what is the gestation (pregnancy) period of this animal?
  • Does your animal have any special adaptations that help it to survive? Be sure to include behavioral adaptations like migration, hibernation or courtship displays.


  • About how many of your animals are left on Earth?
  • What is the reason behind this species becoming endangered? (There may be more than one reason.)
  • What human actions have played a part in the extinction crisis of your species? Be specific and give details.


  • What actions are currently being taken (or have been taken in the past) to help your species recover from the brink of extinction?
  • What organizations have played a part in this effort?
  • Have these efforts been successful? Include population numbers if your species is believed to be recovering.
  • What are the plans for the future of this species?
  • Include at least one organization (and its address) that a person could join if they were interested in contributing to help these animals.



If you “cut and paste” material word-for-word from endangered species websites, encyclopedias, etc. you are plagiarizing. Plagiarizing is dishonest and is forbidden on this and any other project. If any part of your project is found to have been plagiarized, this will result in a grade of zero for two lab grades. Please make sure that all of the information in your pamphlet is original and in your own words. Use the links below to learn how to avoid plagiarism, and how to cite your sources.


Write a Letter

Locate the address of an organization or government agency who can help you save your endangered animal.
Use the Persuasion Map to organize the details that you have learned about your endangered animal.
Use the Letter Generator to write your business letter.