Addiction and The Brain

Presented by: Dr. Victor DeNoble

Parents/Guardians, youth ages 12+, educators and community members are invited to attend the presentation

In 1980, Dr. Victor DeNoble was recruited by the Philip Morris Tobacco company to study the behavioral and physiological effects of nicotine. After successfully identifying an innovative nicotine substitute, his attempts to publish his work were suppressed by Philip Morris. He was eventually fired from his job and all of his data, research and even his laboratory were seized.


In 1994, he became the first “whistleblower” to begin tearing down the wall of secrecy built by the tobacco industry. He was a key witness in the federal government’s case against the industry and testified before congress.


Now, Dr. DeNoble continues to raise awareness of the highly addictive nature of tobacco and other drugs. Come out to learn valuable information about the biology of addiction as it relates to youth and families.

Addiction and the Brain

Thursday, March 19th, 6-7:30pm

2801 Atlas Avenue

Thousand Oaks, CA

Funding provided by the CVUSD Tobacco Use Prevention Education Grant