YUPPIES

Megan Quincel

Young Urban Professionals

A young, ambitious, educated city dweller who has a professional career and an affluent lifestyle.

STARBUCKS

Yuppies love the look of Starbucks. Holding a Starbucks cup shows social class and the hipster/yuppie look. Often people carry Starbucks just to show off that they have a Starbucks product, not even for the taste. Starbucks makes a lot of money just off their logo.

Demographics

  • Age: 16-70
  • Income: Fairly wealthy to buy expensive Starbucks products
  • Gender: White Girls

Geographics

  • Location: Grove City, Ohio
  • Climate: Cold Winters, Hot Summers
  • City Size: Medium

PSYCHOGRAPHICS

  • Hobbies: Relaxing
  • Activities: Drinking Coffee

BEHAVIORAL

  • Brand Loyalty: Starbucks logo on every product
  • Usage Rate: Once a day