Marketing Manager

By Nick Cuellar

Duties and Responsibilities

Estimate the demand for products and services that an organization and its competitors offer, and they identify potential markets for the products being sold. Also develop pricing strategies to help organizations maximize profits and market. They usually work about 50 or more hours a week making 52 dollars an hour or a salary about 108,000 a year. Marketing managers work in cities and where they think they can best market a product.

Education and Skills You Need

Most marketing managers have a bachelor’s degree, some courses they take are in marketing, business law, management, economics, accounting, finance, mathematics, and statistics are all beneficial to this career. Skills to have are: Analytical, Creativity, Decision making, Interpersonal, and Management. A notoriously good school for marketing and business is Northwestern in Evanston, IL.

Job Growth and Outlook

Employment of marketing managers is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations. Marketing will continue to be essential for organizations as they look to maintain and expand their share of the market. Because marketing managers and their departments are important to an organization’s revenue, marketing managers are less likely to be let go than other types of managers. Marketing managers will continue to be in demand as organizations seek to market their products to specific customers and localities.