Generation X

Baby Bust Generation

Background info:

  • 1965-1976
  • Dual-career households
  • Divorced Parents
  • introduced to media at an early age
  • Pushed to adulthood
  • High education levels

What Marketers need to know about this Generation:

  • savvy purchasers
  • skeptical consumers


  • Mobile Technology
  • Flexibility and Freedom
  • Independence
  • Risk Aversion

Best Way to reach this group:

  • sharp images
  • music
  • humor
  • meet on their terms

Best way to reach them:

  • Online
  • Direct Mail
Big image
George Lopez Born in this Generation.


Ehert, Jay. "How to Market to Generation X." The Marketing Spot. The Marketing Blog, 25 June 2011. Web. 17 Sept. 2014.