Private Label
Monthly Update Feb 2014
Total Private Label sales for Feb were $946,539 which is 234.2% comp to LY and 6.5% to total ModCloth.
For the past four weeks, Private Label grew 204.5% y/y!
PR Placements!
Private Label Top Sellers - Dresses
Breathtaking Belle Dress in Mint
- Last month sales: $23,158
- Last month unit sales: 193 units
- Last month unit sell-through: 77%
- On hand units: 58 units
- Return %: 30%
My Kind of Pie Dress
- Last month sales: $16,972
- Last month unit sales: 189 units
- Last month unit sell-through: 48%
- On hand units: 202 units
- Return %: 22%
Tricks of the Trade Show Dress
- Last month sales: $16,749
- Last month unit sales: 349 units
- Last week unit sell-through: 70%
- On hand units: 250 units
- Return %: 25%
Windy City Dress in Navy
- Last month sales: $16,572
- Last month unit sales: 255 units
- Last month unit sell-through: 50%
- On hand units: 250 units
- Return %: 34%
Posh at the Party Dress
- Last month sales: $16,469
- Last month unit sales: 122 units
- Last month unit sell-through: 69%
- On hand units: 56 units
- Return %: 50%
Private Label Top Sellers - BOW & Tops
Pam Breeze-ly Tunic in Green, Navy, & Black!
- Last month sales: Green - $19,793; Navy - $11,777; Black - $8,206
- Last month unit sales: Green - 521; Navy - 310; Black 216
- Last month unit sell-through: Green - 23%; Navy - 27%; Black 11%
- On hand units: Green - 1,779; Navy - 838; Black 1,808
- Return %: Green - 21%; Navy - 20%; Black 19%
Office Envy Skirt
- Last month sales: $8,889
- Last month unit sales: 127 units
- Last month unit sell-through: 40%
- On hand units: 191 units
- Return %: 26%
Cafe Parfait Top in Noir
- Last month sales: $8,610.39
- Last month unit sales: 261 units
- Last month unit sell-through: 67%
- On hand units: 129 units
- Return %: 13%
Flair for the Fantastic Skirt in Peacock
- Last month sales: $7,999
- Last month unit sales: 100 units
- Last month unit sell-through: 45%
- On hand units: 120 units
- Return %: 21%
Everything's Beautiful Top
- Last month sales: $7,848
- Last month unit sales: 157 units
- Last month unit sell-through: 68%
- On hand units: 73 units
- Return %: 17%